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Australia’s Sales Coach Interview With Annette Lackovic


Dubbed by Commonwealth Bank as Australia’s Leading Females Sales Trainer, Annette is a 17yr conference speaking veteran, she is a thought leader not just on sales but her deeper passion, the link between positive psychology and human performance.

Annette’s action-packed presentations are shaped on the latest psychology and neuroscience that creates instant and continued high- performance well after the dust has settled from her presentations.

As the founder of Sales International Annette  is a masterful educator in sales strategies, the author and creator of the highly successful online digital programs ‘The Reverse Selling System’ and ’6-Figure Webinars Sales System’.

Annette is renowned for helping corporations systemise success and multiply profits as well as entrepreneurs build 7-figure businesses through her high-level mastermind program and touring for Australia largest convention of entrepreneurs since 2014 with a community of 360,000.

Annette developed the first online Sales University for the fitness industry called S-Uni. Which has now been implemented into private and franchised health clubs across Australia, New Zealand and USA.

Annette’s explosive energy is engaging, memorable, connecting, friendly and refreshingly funny. Her realness about life makes her witty personality extremely likeable by the audience and referred to by her clients as Enter-training.

Annette has delighted hundreds of clients nationally and internationally including Fernwood, LexisNexus, ghd, Fitness Australia, AMF Bowling and Bras N’ Things to name a few.

Annette’s expertise has been sought after by retailers, health & fitness, beauty, financial services, and even lawyers.

With a diverse sphere of being a sales strategist, consultant, entrepreneur, Masters in NLP and Subconscious Reprogrammer sheds a new light making Annette more than just a speaker.

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Websites mentioned:

Value Takeaways:

1 – Don’t talk about the “what, talk about the “why”

2 – The biggest mistake corporations make is they expect their team to be able to make sale without teaching them,

3 – Know your clients and customers and be transparent

Highlights of Interview


Sonia gives a bit introduction about Annette Lackovic

  1. She is an entrepreneur
  2. A neuroscience
  3. She is also a speaker among other things
  4. She is the founder of sale strategy


Annette talks more about herself

  1. She mentions that sale is about helping someone that has needs or desire and then getting a seller who has something that will fulfil those needs
  2. She got into business because she is about what she loves which is sales


Annette highlights on the biggest mistake in sales

  1. The biggest mistake in sales is when a person starts to talk about a product or service before they get the permission to


She highlights on sale relationship and explains it more

  1. To get relationship, you have to deliver the results you promised


What is your advice to people who are confused about being upfront?

  1. Know  the energy around your client
  2. Know the kind of person you re dealing with


Can you give us advice on conversations going on in the customer’s head?

  1. Don’t talk about the “what, talk about the “why”
  2.  Know the benefit of the outcome
  3. Know it makes them feel


How do people who hire others instil the message on sale and keep it there?

  1. The biggest mistake corporations make is they expect their team to be able to make sale without teaching them, It is better to train them and they leave than not train them and they stay


What are your beliefs and recommendations around contracts?

  • Have leniency at the start
  • Be transparent


What is on the horizon for you in 2020?

  • She has a content rich free event on female empowerment coming up in two weeks

Empowering Resources For You From Us:

1 – Free Business Growth Strategies Session + 7 Bonus Bonus Business Building Tools ( all valued @ $497)

That’s 1 Hour of Sonia’s time + 3 Business Tools in PDF format to organise yourself, your staff and your social media + 3 Training Videos on how to use the PDF tools + 1 Business Coaching video to keep you focused and motivated!